We predict that 2019 will be a yr shaped by consumer shifts linked to technology, social causes, and belief issues, alongside the potential disruption from geopolitical and macroeconomic occasions. Only these manufacturers that precisely replicate the Zeitgeist or have the courage to “self-disrupt” will emerge as winners. All this comes towards a backdrop of the fashion business having turned a corner in 2018, with increased development justifying the optimism expressed in last yr’s world fashion survey. The caution in the financial outlook can also be mirrored in the BoF–McKinsey State of Fashion Survey, with forty two % of respondents expecting situations to turn out to be worse in 2019. The interconnectedness of the trade is making it tougher for businesses to plan forward.
Depop is a peer-to-peer buying app that may conceivably claim to have popularised sustainable and round fashion practices for a brand new era. “The idea behind Depop is to create a community for like-minded individuals” stated Depop founder Simon Beckerman. One in four Gen Z Australians are on second-hand fashion market Depop, its founders say.
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One of the models taking …